2022 Gold Label Customer Service Excellence Recognition Launched

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Over 50 Brands in Good Standing with International Customer Service Standard Practice are to be inaugurated and awarded with Gold Label Seal Of Excellence In Customer Service Delivery and Consumer Relations at the 2022 National Customer Service Development Dialogue.

Dubbed: ‘‘The Night of Customer Service Excellence’’, is scheduled for Thursday, the 24th of November 2022, 6pm at the Accra City Hotel.

Briefing the media on the event,
Mr. Hector Wulff, the National Customer Service Advocate indicated that , ‘‘The Night of Customer Service Excellence’’
will be marked with Keynote speakers from Industry and Academia on the
Theme: “The role of Customer Service in a turbulent global economy and Ghana’s economic Recovery’’.

Featuring at the event is the launch Ghana Customer Service Report to mark the 10th Anniversary of the Ghana Customer Service Development Initiative, powered by the Organisation for Customer Service Excellence-Ghana

The Ghana Customer Service Report will also profile and throw more light on inaugural brands in good standing with international Customer Service Standard practice in Ghana.

The Gold Label Recognition scheme is based on top customer priorities, in line with international best standard practice audited in partnership with
Global Plus LLC, a human capital development and research organization on eight key sectors that contributes to business growth and economic sustainability such as Financial Sector:
(Banking, Savings & Loans, Micro Finance & Credit, Insurance:
General and Life Insurance,
Pension Trusteeship)
Telecommunications Sector,
Retail Sector: (General Retail and Petroleum Retail)
Manufacturing Sector Health Sector Utility Sector, Public Sector and the Hospitality Sector:
(Hostels, Restaurants, entertainment and leisure centres) across the country.

The Top Customer Priority Areas Assessed Are:
1) Overall quality of service or product
2) Being treated as a valued customer
3) Speed of service
4) Friendliness of staff
5) Effective handling of complaints, feedback and problems
6) Effective handling of enquiries
7) Competence of staff
8) Ease of doing business
9) Effective customer communication I.e. Face to face, telephone and social media engagements
10) Helpfulness of staff
11) Conduciveness of business environment (internally or externally) to the customer
12) Appearance, courtesy, grooming and attitude of staff
14) Effective customer relations with persons living with disability.

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