itel launches S32 and S12 as its celebrates 10 years in Ghana

itel, one of Ghana’s fastest emerging mobile phone brands has launched two of its sophisticated mobile phones on the Ghanaian market as it celebrates 10 years of providing cutting-edge mobile devices to users of their products.

The S32 currently itel’s best most impressive dual selfie camera mobile phone has the setup which allows users to switch between 63 degree Portrait Lens and 86 degree Wide-angle Lens freely.

The S12, which is also the successor to the successful itel S11 comes with Dual camera at the front, to give users unrivalled selfie experience.

Since its entry to the Ghanaian market, itel mobile has positioned itself, inspired by a mission to empower everyone with seamless mobile communication through reliable, trendy and affordable mobile devices.

In an interview with the B&FT, the Marketing Communications Manager, Michael Tuekpe said itel has always put the customers at the forefront of their business which has accounted for the success of itel mobile in Ghana.

“We believe that by providing customers with affordable, reliable and trendy mobile devices, we can allow more people to get connected with the rest of the world in an efficient way.

With such belief in mind, itel is continually making efforts to get close to customers and understand their needs and expectations in various ways, so as to continue to meet their expectations,” he stated.

Mr. Tuekpe further stated that, judging by the itel mobile trajectory, he feels excited for what the brand intends to achieve in the future, which can be seen in the launch of two new models S32 and S12; a clear upgrade on previous products.

The two new models both come with Quality Dual selfie cameras as well as sharp fingerprint.

Understanding the market is key to a brand’s success and the itel brand has understood the major needs for African consumers, as year on year, the mobile phone giant rolled out affordable and reliable mobile phones without compromising on quality, the Marketing and Communications Manager of itel noted.

Over the past decade, the brand has become a household name in the industry spreading its presence to over 50 countries across the globe.

In 2016, itel sold a landmark of 50 million devices, to become the top mobile brand in Africa.

Corporate Social Responsibility

To show their gratitude to Ghana, they have embarked on various CSR activities in our commitment to giving back to the community.

The itel team here in Ghana over the years have identified, organized and implemented different programs to spread the itel’s power of change to the community.

This year, itel mobile Ghana visited the Generation of Hope School for the underprivileged in Dodowa giving care and education.

They have also supported blood donations in Kumasi and also capacity building workshops for young people in Universities.

In Ghana alone, the itel team have reached and impacted the lives of more than 10,000 people with our CRS and Power of Change Campaign.

Below is the key specs of the two phones launched;

itel S12 Key Specs

Display size: 5.0-inch screen

Type: TFT capacitive touchscreen

Back-mounted Fingerprint scanner

OS: Android 7.1 Nougat

Processor: 1.3GHz quad-core

8MP back camera

5MP + 5MP front camera

RAM: 1GB and ROM: 8GB

SD card: Yes up to 32GB

Battery: 2400mAh

itel S32 Key Specifications

Display size: 5.5 inch HD

Type: IPS LCD

Back-mounted Fingerprint scanner

resolution: 720p

OS: Android 7.1 Nougat

Processor: 1.3GHz quad-core

RAM: 1GB and ROM: 16GB

Front camera: Dual 5MP

Back camera: 8MP

Battery: 3000 mAh

Source: thebftonline.com