A BRAND PROMISE WE SHOULD EXPECT
A promise is a declaration of assurance to make something happen.That commitment, to deliver pay on delivery, free returns and one to two days’ delivery in Accra is what Jumia Ghana- Africa’s ecommerce platform is bent on delivering to Ghanaians this 2018.
As we all know, the more a company can deliver on a promise, the stronger the brand value in the mind of customers and employees. Thisbrand promise by Jumia is a value or experience their customers can expect to receive every single time they interact with the company.
As promises are meant to be kept,Jumia Ghana says, just like 2017 that saw the successes of amazing discount dashing seasons such as Superhero Deals and Black Friday Festival, it is poised to delivery bigger and better goodies this year.
In a press statement last year, the MD forJumia Ghana, Mr. Ore Odunsanya said ‘Jumia always deliver on its promises, every time’ and this year wouldn’t be an exception, he emphasized.
Jumia Ghana, just like santa, during the Xmas festivity, spread the discount love to all shoppers to enjoy up to 70% off on items on their site. It says customers should be rest assured because they will not only enjoy discounts rains this year but also enjoy free vouchers to shop anytime on their site.
BACKGROUND
Jumia, formerly known as Africa Internet Group (AIG) is an online market center established in June 2012 with its presence in over 23 African countries. Unlike the physical market in Ghana, Jumia has stood the test of time with its outstanding flagship services such as Jumia Travel, Food, Jobs, Cars, Classified, Jumia Services among others.
Headquartered in Lagos, Nigeria, Jumia among others in the Internet-retail e-commerce industry, has launched a community based online market place, a hotel booking website, an online food ordering site, a real estate platform, an online car dealer market, job platform, classified platform and a B2B logistics provider for online commerce.
Aside Jumia’s capacity to increase Ghana’s economy by 10 per cent in 10 years, Jumia has begun raising the bar as of 2012 by establishing 126 operations across 23 African countries with 90 per cent contribution to Africa’s GDP hitting over one billion customer base, thereby maintaining its status as the leading force of online commerce in Africa.
Currently, Jumiais the leading actor of online shopping center in Africa.
Source: Jumia Ghana
